Romancing the Bar
Taste customization, such as what Taylor & Grant Specialties currently is undertaking, is a direction Jovetic believes will continue to define the growth strategy of promotional chocolate on the whole. “We can offer products that have far less limitation than anything else in the industry because of what we can do … to the product. We can make it taste any way that anybody wants, we can make it look any way that anybody wants,” he said. But as the recipe index keeps on growing for chocolate, it’s also important to recognize a piece is only as good as its packaging. Jovetic maintained Taylor & Grant Specialties is moving away from wrappers and toward tins as a means of presentation. “What we’re trying to do is find more product that fit the packaging and being able to deliver that,” he explained.