Romancing the Bar
The idea of “staying power” is an interesting one when taking into account the promotional products industry makes its livelihood by creating, distributing and utilizing items meant to remain static—and thus, keeping an end-buyer’s brand in front of potential consumers at all times. While chocolate’s here-today-gone-tomorrow nature may seem counterproductive, the lasting benefits go beyond the tangible. Reports abound that the intake of chocolate can contribute to the release of positive neurotransmitters and factor into feelings of happiness and satiation, however ephemeral. In fact, a 2007 study conducted by the University of Cologne in Germany and published in The Journal of the American Medical Association reported that 30 calories of dark chocolate a day can lower blood pressure in healthy individuals. Don’t get too excited; 30 calories is only slightly more than one Hershey’s Kiss—but every little bit helps.