Romancing the Bar
The seductive, sumptuous and very sales-worthy nature of America’s favorite addiction—chocolate
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Because chocolate is an area of opportunity for Taylor & Grant Specialties—among all the company’s product lines, it comprises 10 to 15 percent of sales—Jovetic reported the company still is looking to fulfill a niche in the fairly competitive market. “There are plenty of people that do a great job in this industry for chocolate and we try to do the things that they don’t do,” he affirmed. Its new merchandise for the holiday season will utilize a fairly cost-effective maneuver in which existing hard candy from one of the company’s other lines is crushed into the chocolate mix. “It gives a wonderful texture and a great mouth feel that at the same time imparts great flavor,” Jovetic added.
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Christen Gruebel
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