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Meanwhile, Target Graphics Naperville, Ill., takes a different approach. “From a marketing standpoint, what makes us different from other T-shirt screen printers is that we are one of the few that markets and solicits solely to promotional products distributors,” noted Tom Vann, the company’s president. Target Graphics’ claim to fame is its popular HiRes AccuColor 4-Color Process. “It is a four-color process, but is beyond what anyone else is doing,” explained Vann. “We print dots twice as small as anybody else and so it’s very fine resolution. When people see our prints, they think an [actual] photograph or image is right on the shirt. That’s what we’re known for.”
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Cynthia T. Graham
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