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While Stayman believes a certain level of caution is necessary when it comes to promotional apparel, he indicated sometimes caution must be thrown to the wind. “We use baby jersey cotton with water-based printing, and of course unique appliqués, such as rhinestones,” he said. These are trends still visible in fashion magazines on newsstands. And since longer tees are all the rage these days, the company has lengthened its stock of T-shirts. “A lot of the things we do are fashion-related to real time or based on what the customer asks us for, and we satisfy those needs through our custom capabilities,” he said.
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Cynthia T. Graham
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