Taylor Swift, Apparel Brands Criticize Alibaba's Anti-Counterfeit Efforts
“We could see how much people sold on the site, and it was a daunting number,” said Mark McDonald, CEO of Heritage66Company.
However, it remains difficult to control one's brand in China. Benjamin Bai, a partner in the Shanghai office of law firm Allen & Overy LLP, told The Wall Street Journal that Chinese trademark law favors whoever files first. Therefore, Swift—whose name, in China, has nine registered trademarks, including three that don't belong to her—could infringe on someone else if she were to sell an item, such as branded bathing suits, purses, hats, shoes or infant one-pieces, not registered to her.
- Companies:
- American Apparel
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.