Taylor Swift, Apparel Brands Criticize Alibaba's Anti-Counterfeit Efforts
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Heritage66Company, a branding company working with Swift on this endeavor, has estimated Alibaba's platform, Taobao, has sold millions of counterfeit Swift merchandise, such as Swift Keds sneakers for about $11, Swift watches and cellphone covers for about $10 and pollution masks with Swift's image for about $1.30 each, according to The Wall Street Journal.
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- Companies:
- American Apparel
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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