Taylor Swift, Apparel Brands Criticize Alibaba's Anti-Counterfeit Efforts
“We are asking for Alibaba to begin addressing counterfeits in a manner that is transparent, comprehensible and fast," she said in the letter. "We are asking for Alibaba to create a process whereby Alibaba removes counterfeits quickly at the request of certified brands.”
Swift has found a different way to combat them: launch her own brand exclusively with China's biggest e-commerce sites, JD.com and Alibaba, according to The Wall Street Journal. JD.com and Alibaba's Tmall will carry Swift's official $60 T-shirts, starting Aug. 8. A women's collection, with items priced between $100 and $120, will follow in September on JD.com. Each product will contain an anti-piracy hang tag to prove authenticity.
- Companies:
- American Apparel
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.