Taylor Swift, Apparel Brands Criticize Alibaba's Anti-Counterfeit Efforts
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While Swift is working with Alibaba, the company could not comment on the AAFA letter as it hadn't received it yet, according to The Wall Street Journal, but a spokesman noted the company uses technology, like data mining, to rid counterfeits from its platforms.
“We work closely with our government partners, brands and industry associations to tackle this issue at its source,” an Alibaba spokesman told the newspaper.
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- Companies:
- American Apparel
E
Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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