With Amazon taking major steps to conquer the apparel world, other big box retailers are looking to remain competitive. At least that's what it looks like Target is doing with its new clothing lines.
According to CNBC, the company is launching four new brands in the apparel and home goods categories: A New Day, Goodfellow & Co., JoyLab and Project 62. Target hopes to see the same success it saw with its Cat & Jack children's clothing line, which increased spending on kid's apparel by more than 50 percent.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.