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With its new lines, adult apparel will be a major focus for the retailer over the next 18 months.
A New Day is a mix-and-match women's brand meant to take female wearers from work to evening seamlessly, while Goodfellow & Co. will be a menswear line featuring accessories and shoes. The retailer is also looking to increase its athleisure offerings with its Joy Lab brand, which will be more fashion-forward.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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