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In addition, the company will be phasing out its Merona and Mossimo apparel lines.
Who knows whether these more fashion-forward apparel lines will give Target a competitive edge over Amazon, but innovation is certainly a good idea. We'll see if other retailers, like Wal-Mart and Sears, make similar moves.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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