THREE STEPS IN THE RIGHT DIRECTION
Among those “incredible, creative designs” are those having to do with the T-shirt fabric itself, its shape and an influx of embellishments. Below, these three advancements are discussed further:
1) Special effects. Next Level Apparel, as well as industry suppliers such as Los Angeles-based People’s Apparel and Alternative Apparel in Norcross, Ga., has been promoting its “burnout” patterns, which happens by way of a chemical process that reduces fabrics to their sheerest point. Next Level Apparel has a poly/cotton burnout
T-shirt as well as a style that features a sheer jersey body with long, burnout sleeves, Shafigi said. While this is a new addition to the Next Level product line, he added, “We are very proud of this design and are getting really great feedback.” As an added bonus, Shafigi commented, the non-burnout body of the jersey style lends more room for imprinting.