Slow Economy? Simply Slam-dunk Sales
SPORTS CLICHÉS AND SELLING STRATEGIES COLLIDE
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After Tiger Woods muscled through an extra 19 holes with only one good leg to win the U.S. Open, the value of this message should be self-evident. A bad economy reaches into every industry and record energy costs are straining most budgets. Ricci sees this in his everyday routine. “As I work in the field these days it seems that most accounts feel it necessary to express the feelings of a struggling economy,” he explained. “I always take the approach to work harder during these times rather than put your head down and wait for the sun to come out.”
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- Companies:
- Game Sportswear
- Spirit Industries
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Charles Plyter
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