Slow Economy? Simply Slam-dunk Sales
SPORTS CLICHÉS AND SELLING STRATEGIES COLLIDE
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GIVE THEM A HEAD START
It’s the classic playground goad. Two kids, one of them faster, trying to convince the other to race. It can just take one, “I’ll give you a head start,” and the game is on. In the sales world, one could consider special offers the proverbial head start. “For Game Sportswear,” said Ricci, “offering free embellishment on the opening order or free shipping on a set dollar amount has been effective. Decoration offers for the promotional market is a door opener.” And an open door is very important at a time when marketing departments are looking for places to save money.
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- Companies:
- Game Sportswear
- Spirit Industries
E
Charles Plyter
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