Slow Economy? Simply Slam-dunk Sales
SPORTS CLICHÉS AND SELLING STRATEGIES COLLIDE
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THERE’S A TEAM FOR EVERY SEASON
Just like baseball, basketball and football, promotional items are seasonal. In a time of slower sales, it is good to remember which product is most timely and focus on it. According to Robinson, “Every item is seasonal and it just depends on what [distributors] are trying to sell and what their end-users are trying to buy.” For his team, the end of summer marks the end of water bottle season and that is when he’ll evaluate the company’s performance.
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- Companies:
- Game Sportswear
- Spirit Industries
E
Charles Plyter
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