Slow Economy? Simply Slam-dunk Sales
TAKE GOOD SHOTS
Some players in a slump will take unwarranted jump shots or swing at every pitch. Perhaps, the better option is to stay in tune with what has worked in the past. Slumping players should shoot from their spot and wait for their pitch. Promotionally, distributors shouldn’t stray from strong, quality products for new riskier ones. This is a sentiment echoed by Chuck Robinson, division sales manager for the Morgan Hill, California-based Specialized Bicycle Components. “Most of the objections are the price point of items out there they are looking to buy,” said Robinson. “But still, selling a high-quality item can in turn reap benefits as far as the projection the company is trying to make. It’s still a high-quality item and that says a lot about their company.”
- Companies:
- Game Sportswear
- Spirit Industries