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THE MOST IMPORTANT THING:
Versatility. "When you give plush, the pleasure the recipients feel transcends age, gender and nationality," said Straub. "Plush is versatile enough to show creativity, tenderness, friendliness and a sense of humor."
LIGHT-UP TOYS
Put a tiny blinking light in something and you've created a guaranteed human attention hook (see: goofy party bracelets, laser pointers and all of the best toy robots). Pair a blinking light with a toy, and now you've got something so entertaining it ruins the risk of wholly absorbing a person's consciousness.
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Michael Cornnell
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