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A CASE STUDY:
Straub related an anecdote where one of Vitronic's stuffed animals, Tucker the bear, was used in a pinch to calm a panicked, elderly hospital patient. The 101-year-old mother-in-law of one of Vitronic's sales reps was seriously ill at the hospital and in need of an I.V. line. She was too uncooperative for the nurses to restrain and give an I.V. to, until the sales rep remember the stuffed animal he had in his car.
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Michael Cornnell
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