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A CASE STUDY:
Goodelman detailed a recent promotion Liqui-mark had done involving three companies promoting themselves together. Pairing decorated crayons with imprinted packaging and an insert card that told a story promoting two of the brands together, they were able to create an item that pleased all three companies. "The final product came out beautifully," said Goodelman. "We were able to get creative with custom packaging, and then it's simply taking a retail product and turning it into a promotional one."
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Michael Cornnell
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