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2. End the sizing struggle. Wiltey has discovered the numbers you need to know for tote-bag giveaways. He calls 20x6x16", “the perfect trade-show-sized bag.” Also, a longer shoulder strap (28" or more) can help ease the nagging feeling that a show-goer’s circulation might be compromised.
3. Order room service. “Notebooks and journals make great in-room gifts,” O’Boyle emphasized. The welcome-wagon addition for salespeople and clients is not only a nice thing to do, but it also helps these items stand out. Simply, there’s less competition off the show floor.
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Christen Gruebel
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