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1. Choose hue you are. Two schools of thought exist here. You can achieve visibility on a grand scale, which is Wiltey’s plan: “We normally hand out a bright green bag that can be seen throughout the show.” Or, you can stick with a neutral color that has longevity. The jury’s still out, but deciding whether your marketing goal is instant recognition or a war of attrition is a good place to start.
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Christen Gruebel
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