And while they might not have screaming bells and whistles, bags and notebooks can often accommodate other promotional products, a quality which contributes to their effectiveness. Many items in Journalbooks/Timeplanner Calendars’ selection have pen loops to serve as a holding ground for yet another mainstay: the writing instrument. Also, O’Boyle noted, the company can customize journals with pockets to capture handouts and even USB drives. Other examples Wiltey mentioned were “side pockets to carry pens, business cards or even a bottle of water, and [totes] are strong enough to carry all the catalogs you can pick up during a show.” For show-goers, since everything is pretty much on their person at all times, all day long, these extras are crucial.
Show Specials
The anatomy of two trade-show giveaways with staying power