Save the Date
4. Power of Four
Both Martin and Finn talked about the value of four-color process imprinting. “In the past, we did primarily foil stamping and simple one-color letterpress printing,” Martin said. “Now, in the digital age, we can put full four-color imprints on some select calendars.
[It’s] great for the real estate and insurance agents that like their faces on items.” Finn believes four-color imprinting is a hit because of its versatility. “End-user-supplied art increasingly contains half-tone and gradient elements, even if it doesn’t have full-color images,” he said. “This type of art can [be] printed without issue using four-color process, but options are very limited in these cases with traditional spot-color printing.”
- Companies:
- Finn Graphics
- Warwick Publishing
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.