Save the Date
3. Make It Valuable
If a calendar or planner is personalized to the end-user rather than being generic, the end-user is more likely to hold on to it and see your client’s logo. “In most cases, I think anytime you can add value to the calendar in some way you are ahead of the curve,” Martin said. “If you give the recipient of the calendar a reason to hang on to it for the entire year, the advertiser gets more bang for the buck. You know the calendar is in front and in mind.” Personalization also means knowing the clientele. “You don’t want to send a wildlife hunting calendar to the local beauty shop,” he said.
- Companies:
- Finn Graphics
- Warwick Publishing
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.