Save the Date
According to Anita Jalbert, vice president of sales and marketing for SunGraphix, Auburn, Maine, a planner or calendar is used an average of eight to 10 times a day over the course of a year or more. That opens the door for a lot of promotional opportunities. We spoke to Jalbert; Dan Finn, owner of Finn Graphics Inc., Cincinnati; and Phil Martin, national sales manager of Warwick Publishing Co., St. Charles, Ill. to find out what distributors should keep in mind when selling calendars and planners.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.