According to Anita Jalbert, vice president of sales and marketing for SunGraphix, Auburn, Maine, a planner or calendar is used an average of eight to 10 times a day over the course of a year or more. That opens the door for a lot of promotional opportunities. We spoke to Jalbert; Dan Finn, owner of Finn Graphics Inc., Cincinnati; and Phil Martin, national sales manager of Warwick Publishing Co., St. Charles, Ill. to find out what distributors should keep in mind when selling calendars and planners.
More than 400 Geiger sales partners, suppliers, associates and professional industry speakers attended this year's National Education Conference in Phoenix, an annual event that Lewiston, Maine-based distributor Geiger hosts.
The Howard Alan Blum 5K Run benefiting the SAGGNY Foundation will be held in conjunction with Expo East May 21 on the Atlantic City Boardwalk in New Jersey. Suppliers and distributors unable to attend Expo East can still participate by taking part in the Howard Alan Blum Virtual 5K Run.
This week's video battle pits Sweda with its "Cups" cover against the tremendous might of Staples Promotional Products.
Will ROBYN Promotions continue its dominance and march into the Video Battle Hall of Fame, or will Warwick Publishing's decision maker overtake them with a decisive victory? Vote now!
Valentine's Day. Due to humanity's fundamental desire to be loved, and equally fundamental desire to not be that person watching CSI reruns with 19 adopted cats, it's a big holiday for places that serve alcohol or otherwise do their best to slay the great and terrible specter of human loneliness. Know a few bars or restaurants that might be throwing some date-night events to defeat one of life's great existential challenges? Maybe they'd be interested in a few of the items here.
Financial institutions are where the money's at—literally and figuratively. Banks and other financial institutions have so much money, and are in need of so much marketing, the possibilities to sell to them are virtually endless.
Some of you might think, what's the point of being involved with a Regional Association...Really?? I'm busy, why do I need to leave my office for these Association events? How does this benefit ME? That's a good question and we will touch on the answer.
As first reported Wednesday by Promo Marketing, office supply company Blueline/Rediform Inc. will acquire the SunGraphix line of diaries, planners and journals from top 50 promotional products distributor Geiger.
Harolde Savoy, CEO of Dominion Blueline Inc. and Rediform Inc., and Gene Geiger, CEO of Geiger and SunGraphix, jointly announced today an agreement for the Blueline/Rediform group to acquire SunGraphix and its iconic diary, planner, and journals collections. The closing will take place on Friday, March 29, and a detailed transition plan will be announced shortly in order to assure a smooth transition of all customer orders.
Top 50 distributor Geiger announced it was closing its printing and manufacturing business, which includes the SunGraphix line as well as the Farmers' Almanac, in January 2013. The company pledged at that time to find a home for its SunGraphix products, and in February sold its Sullivan Daily Date calendar and 12-sheet calendar pad collections to Warwick Publishing Company.
Blueline/Rediform will acquire the remainder of the SunGraphix line, which includes diary, journal and planner collection. The company, which has had close to 100 years of experience in the retail office product market, produces more than 1,200 items made from eco-friendly processes and materials.
Check back with Promo Marketing Headlines tomorrow for more information on the SunGraphix acquisition.