’Tis the Season to Keep It Simple
The holiday season certainly brings good cheer, but it also comes with more than a few decisions to make regarding gifts and recognition. Getting ahead with holiday cards relies on smart strategizing, and perhaps a little help from supplier partners. Warwick Publishing Company, St. Charles, Ill., maintains a consistent product line to keep it simple for clients at the holidays. “We try to introduce some new ones every couple of years,” said Phil Martin, sales manager. “We also drop some of the low-selling cards in order to keep the line reasonable in size. We feel that if you offer too many [options], that the client cannot decide as easily.” He advised offering unique customization as a way to rise above the competition, or offering another product along with the card, such as a calendar. Boyer also mentioned that the inclusion of a logo is a good way to enhance brand identity.