’Tis the Season to Keep It Simple
For end-users and distributors alike, simplicity can be a standout solution to brand presence this holiday season
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Maria Raha
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SnugZ USA dove into handcrafted greeting cards due in part to its Salt Lake City location. “Lucky for us, Salt Lake City is the absolute Mecca of scrapbooking,” Johnson contended. The birth of the ImpressionZ line was the result of a casual brainstorming session with a few friends who happened to be immersed in the scrapbooking business. “Someone made a joke, ‘Why don’t we do handcrafted greeting cards?,’ and they said, ‘That’s it,’” he exclaimed. Six months later, the company introduced its new line.
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Maria Raha
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