’Tis the Season to Keep It Simple
For end-users and distributors alike, simplicity can be a standout solution to brand presence this holiday season
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Maria Raha
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“Why not increase the odds of that card getting opened, and why not show your customer you care about them a little bit more,” Johnson asked, and added that homemade extras, such as a handwritten note, are often a good way to go the extra mile. Usually, “People just generically get a thousand of them made up with the same signature and the same saying, and they just send them out and get it over with,” he noted. “It’s more of a hassle, instead of an opportunity for them to get in front of their clients and show them how much they care.”
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