Hit the Floor RUNNING
THE RIGHT PROMOTIONAL PRODUCT WILL GET THE RIGHT RESULTS
By
Marc Georges
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Brown related one case where a distributor ordered air fresheners shaped as police cars because the client insured the cars. The insurance agent gave the air fresheners away to local police departments, who in turn gave them away at spot checks to drivers who passed a sobriety test. The air fresheners hung from drivers’ rear view mirrors, usually even after the scent had gone.
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