Hit the Floor RUNNING
The ability to have a product that can be used in almost any industry is also important. Johnson has found across-the-board success with his secret flavor lip balm promotion. “You hand it out to attendees that drop by the booth and say, ‘If you can tell me that flavor, you can taste it or smell it, I’ll give you five hundred bucks or a thousand bucks or a free order,’ or something. It just drives people nuts,” he said. “It will keep people at your booth for two, three hours on end. They should be checking out other people’s booths, see how the trade show is going, but it just catches them. The next thing you know, they’ll be sitting at your booth, just throwing out flavors.” Johnson has seen everyone from real estate agents to advertisers use the promotion; his own distributors have passed it on to their clients.
- People:
- Charley Johnson