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Pin it Down
October 1, 2008

IT’S NEARLY IMPOSSIBLE to prepare an article on badges and buttons without at least one reference to flair. Yes, “flair”—a term made famous by the 1991 cult comedy, Office Space. In the movie, Jennifer Aniston plays a long-suffering waitress who gets chided by her boss for not adorning her T.G.I. Friday’s-esque suspenders with enough buttons, or flair. As he explained: “They come to Chotchkie’s for the atmosphere and the attitude. OK? That’s what the flair’s about. It’s about fun.” And with that, flair’s place in the cultural lexicon was secured. Cut to 2008. With nary a be-buttoned suspender to be found, can a

Hit the Floor RUNNING
April 1, 2007

THERE ARE A myriad of conventions and trade shows for every industry and hobby imaginable. Whether one’s checking out the latest gadgets and innovations from Silicon Valley or taste-testing a variety of maple syrups from New England, trade shows and conventions are fertile ground for promoters. With large crowds of both dedicated and casual attendees, conventions and trade shows offer a unique opportunity for promoters and their products. “I love trade shows,” said Charley Johnson, vice president of sales and marketing at SnugZ USA, Salt Lake City. “A lot of people complain that there’s too many, but where else are you going to see five