Hit the Floor RUNNING
THE RIGHT PROMOTIONAL PRODUCT WILL GET THE RIGHT RESULTS
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Marc Georges
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But what makes the promotion so successful? For one, it’s a common, convenient item. According to Johnson, people will use the item anyway, but from the time they get to the show until about three weeks later, when that flavored balm has run its course, the attendee will be wondering day and night about the flavor, and the whole time will be thinking about who supplied the product. Johnson recommended, “If you want your customer thinking day and night about you, throw your name on a lip balm and do the same thing. You’ll get people [at your booth] because, like I said, it’s an everyday product.”
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- Charley Johnson
Marc Georges
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