WORKWEAR GETS THE JOB DONE
Although traditional garments remain relevant, safety-themed items are carving a niche for themselves in workwear
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Both Xiao and Savage said there are a number of die-hard customers distributors can count on to purchase workwear items. Consider unions, trucking/freight lines, railways, airports, construction companies, utility companies, real-estate firms and insurance companies, to name a few. And, now that people are paying more attention to the promotional strength of workwear, Xiao said the category’s growth potential is enormous. “They are a great [medium] and avenue to promote brand awareness and other promotional needs,” he said. And, if this keeps up, distributors surely will have their work cut out for them.
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- Companies:
- Atteff International
- Pella Products
Cynthia T. Graham
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