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Sean Norris
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8. Use a Uniform Program
Many companies rent or lease workwear from laundry programs, but Haws explained that some companies are beginning to purchase jackets and other workwear items outright as a cost-saving measure. For suppliers, these informal uniform programs can result in residual orders.
"Once a company gets into a uniform program, they continue to order as new people enter the company," said Haws. "They need another jacket, they need four pairs of pants, they need two shirts and a jacket—once that relationship gets started with a program, that residual revolving door works well with a workwear program."
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- Companies:
- Dri Duck Traders
- Tri-Mountain
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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