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Sean Norris
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5. Give It Some Gas
"The market that we see going real well is anything petroleum-related—oil, gas, drilling," explained Haws. "There are pockets around the country that are booming right now because of drilling or exploration, and that seems to be a good market for workwear items."
6. Try Nontraditional
With the economic downturn resulting in reduced marketing budgets in "classic" safety markets like trucking and construction, Anderson urged distributors to explore nontraditional alternatives. "Think outside the office staff—many companies and markets have warehouse and production staff that would benefit from rugged apparel," she said.
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- Companies:
- Dri Duck Traders
- Tri-Mountain
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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