The Price is Right
COME ON DOWN!
OK, don't get excited. No one in a sparkly blazer is actually calling you to be a contestant in this crazy bidding war we call the promotional products industry. Yet, it does feel a little like everyone's favorite game show sometimes, doesn't it?
Of all the things Bob Barker and Co. have taught us* (he'll always be the host in this writer's heart, no matter who they get to replace him), one thing stands out: You can never overestimate price—or undercut it, for that matter.