The Price is Right
Make the season bright: Knife blocks, wine sets with glasses, spa kits and gift baskets are but a few choices that can offer big impact without a big budget.
Food for Fun
It's difficult to do an article on holiday and seasonal items without bringing food gifts into the mix. However, aside from meeting a biological need and the good vibes associated with eating, these items have become a more cost-effective option without sacrificing impact, according to Rebecca Seltzer, marketing director at Mid-Nite Snax in Mineola, N.Y. "We are finding more and more that our customers are ordering gifts for an entire office or family, rather than individual gifts," she explained. With this giving strategy, choosing items with high perceived value is a cinch, because clients can upgrade their gift choices to reach a group of people, as opposed to being stretched too thin to cover everyone. "The towers and boxes might have a higher cost-per-item, but they can be shared among a crowd," Seltzer added.
- Companies:
- Kanata Blanket
- Mid-Nite Snax
- Places:
- Thousand Oaks, California