The Price is Right
Raising the perceived value on your holiday gifts just got easier
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Most importantly, however, it's the leveraging of the luxury item's allure that can most amp up the value of holiday promotions. And if you're balking already at the notion of a luxury item, consider this: "It's also important to remember that luxury does not mean expensive; we have many blankets that can fit a $20 to $25 price point," he explained. By keeping minimums low (perhaps suggest a luxury item only for top clients or high-level executives), these items can become practical holiday promotions for a variety of budgets.
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- Companies:
- Kanata Blanket
- Mid-Nite Snax
- Places:
- Thousand Oaks, California
E
Christen Gruebel
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