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The workwear market, on the other hand, is not one to relinquish long-standing traditions. Haws said fashion colors and cuts are largely non-existent in this arena. “[Carhartt] workwear is standardized with a really high-quality, 100 percent cotton—what they call duck—outer material,” he explained. “Throughout the generations, it has not changed, and it’s probably not going to change. It’s not an issue of fashion. It’s a product, a look and a feel that is standardized in the working community. It supersedes fashion.” However, there may be some change on the horizon, even for apparel that screams brawn. Haws admitted Carhartt, which solely caters to male workers, is currently testing a women’s line.
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- Companies:
- Featherlite
- Workwear
- People:
- Fred Haws
- Missy Garza
Cynthia T. Graham
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