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Although since its inception in 1889 Carhartt’s signature mustard-brown color has had little variation, the brand has caught the eye of younger generations. “You’re starting to see it worn by high school students as a fashion statement now,” reported Haws. He also said NASCAR favorite Matt Kenseth has been the driver of the Carhartt car for a number of years. “We’re seeing the Carhartt name strengthening, and with that will obviously come an increase in sales and increase in people wearing the product casually.”
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- Companies:
- Featherlite
- Workwear
- People:
- Fred Haws
- Missy Garza
Cynthia T. Graham
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