The promotional products industry is also seeing increased interest in another kind of uniform segment—workwear. Fred Haws, owner of Haws Embroidery and Specialty dba Carhartt and Walls Workwear Lines, Kansas City, Mo., said the popular Carhartt brand, comprised of heavy duty, canvas
-like jackets and coats, is building a name for itself in promotional circles. “Carhartt is really a strong brand name in the workwear market, so what people are doing a lot with that is co-branding,” he explained. Haws said workers want the Carhartt name that is associated with quality and durability as well as the opportunity to showcase their company’s logo. “By adding the company logo to [a Carhartt item], it’s actually kind of a co-branding product. They’re proud to put their name on such a prestigious product like Carhartt.”
- Companies:
- Featherlite
- Workwear
- People:
- Fred Haws
- Missy Garza