Holiday Time Flies
Preparing for holiday selling now will increase sales and decrease stress later
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Fleetwood explained now is the time to start informing clients of the new products and if they are not out yet, it is important to let clients know the new products will be coming out in time for the holiday season. An e-mail campaign should start the season. Riordan emphasized the importance of getting catalogs into the hands of the buyers. “You can’t just mail it to them,” he said. “You’ve got to get it in their hands and suggest they look for holiday gift ideas.”
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Laurence Liss
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