Holiday Time Flies
Preparing for holiday selling now will increase sales and decrease stress later
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Staying up to date with new products is only a fraction of the holiday problems for the distributor. Beyond knowing the new products, distributors must be able to get the newest information out to clients and guide clients toward decisions. Hopefully, this can be accomplished before Dec. 22. To aid distributors, some suppliers offer discounts or bonuses for orders placed before holiday panic-time. Riordan said Maple Ridge Farms offers a 10 percent increase to the contents of orders placed before Oct. 10 and a five percent increase for orders placed before Nov. 5.
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Laurence Liss
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