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Fan apparel provides a wide range of opportunities for sales. Almost any piece of clothing has the ability to become a garment for promoting a team. Chen mentioned socks as the most obscure piece of apparel he has seen decorated for a team, but among sports aficionados lucky underwear also seems to be a strong thematic element.
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- Companies:
- Ouray Sportswear
- Tonix
- People:
- Craig Dudley
- Michael Chen
Laurence Liss
Author's page
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