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As far as style is concerned, men’s wear continues to dominate. Chen noted, “The market for team and fan wear is predominately geared toward men. However, availability of women’s-specific styles and cuts has been growing.” Dudley further stressed this point, stating that only a few years ago there was “virtually nothing” in this market styled for women, but now the market has shifted. He said 65 to 75 percent of the market is still unisex or male oriented, but that leaves 25 to 35 percent as women’s wear. This most likely represents the highest percentage distributors will see in the near future for this market. Some companies are beginning to reduce their women’s lines, according to Dudley
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- Companies:
- Ouray Sportswear
- Tonix
- People:
- Craig Dudley
- Michael Chen
Laurence Liss
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