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While T-shirts and hooded sweatshirts have traditionally been the best selling items, Craig Dudley, vice president of sales and marketing at Ouray Sportswear, Englewood, Colo., said performance apparel is the fastest growing segment of the market. Chen agreed. “Performance features matter now more than ever before,” he said. “Moisture management properties and breathability continue to be highly sought after.” While these factors are important, they do not seem to be the most important.
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- Companies:
- Ouray Sportswear
- Tonix
- People:
- Craig Dudley
- Michael Chen
Laurence Liss
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