Bright Ideas … Part 2
More of the year's smartest sales secrets and top tips
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Encourage sun protection:
SPF in lip balm is important because lips cannot protect against the sun the way the rest of the skin can. However, anything higher than SPF 15 could alter the balm's texture.
—Kathy Vichakchon, national sales manager, Leashables
Sell statistics:
For the financial industry, show the effectiveness of promotional products using facts, numbers and statistics. It appeals to a financial end-buyer's inherent strength.
—Karen Sherrill, director of marketing, Gold Bond
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Compiled Christen Gruebel
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