Bright Ideas … Part 2
More of the year's smartest sales secrets and top tips
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Master the mix:
Use unexpected color palettes to draw eyes to an apparel promotion by taking colors that are opposite each other on the color wheel and tweaking one (e.g., use yellow green with burgundy instead of the traditional Christmas green).
—Leatrice Eiseman, director, Pantone Color Institute
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Compiled Christen Gruebel
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